We call it the “GOAT of markets”
Greatest of All Time, of course!
But it goes a little deeper than that…
Our playful “GOAT” theme is a nod to the Muddy Water Initiative, the nonprofit behind the Market and more.
The Muddy Water Initiative has been working for years to clean the water in the Muddy River, the river that passes through Charlesgate Park, and to do so designed The WaterGoat, a trash-catching device installed in the river to help keep our local waterways clean.
They even bring baby goats to each launch!
So the GOAT theme is part fun, part farmy, and all in the spirit of the organization that makes this market possible.